Case Studies
Industrial Clients - a niche for Techni-Graphics
With a background in manufacturing gained over 10 years working in the furniture industry, the owner, Beth Basista is very familiar with manufacturing, engineering, which made industrial advertising a natural fit. "Most designers are not comfortable with industrial clients which gave me the niche I needed to grow my business." Said Basista. Experience in technical writing, illustration, photography, graphic design, and communications are all put to use when planning the best direction for helping these clients grow their business. Industrial clients include the furniture, aluminum, fabrication, industrial controls, racking, sprinkler systems, commercial pipe, tank heads, plastics, home heating & cooling systems, kitchen & bath products, windows and more. It is important to project a professional image for each client and determine the best plan to set them apart from the competition. Some clients are on a project basis while other follow a Media Plan like WC Cardinal -WC Cardinal Co.
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WC Cardinal Company, Inc., Cadiz, Ohio, a leading manufacturer in the storage rack industry has relied on Techni-Graphics to develop all their print literature for each of it's products including Roll Form and Structural Rack which includes Drive In/Drive Thru, Keystone & Teardrop Selective Pallet Rack, Push-back, and Pallet flow racks. Techni-Graphics oversees ad placement and public relations including news and product releases in trade publications following a yearly marketing plan.
After working for 16 years with another advertising agency, the owner passed away suddenly and I needed to find a replacement. I interviewed several agencies before selecting Techni-Graphics. As the national sales manager and marketing director for my company I am responsible for overseeing all advertising and public relations. In just three months after selecting Techni-Graphics, Inc. as our agency, we were able to complete five new full color brochures, two new color ads for national publications and several press releases. The response we received from our dealers and customers on the exceptional quality of our new literature was overwhelming. I enjoy my meetings at Techni-Graphics and working side by side with the designer which has given our new literature a look that not only sets us apart from our competition but gives our customers a vast amount of product information.
Today I am comfortable with the consistency we have in our marketing plan we tweak each year to adjust to changes in the market. It's nice to look at my schedule at a glance and know where I am at with my budget and what we've implemented month after month.
Sincerely,
David P. Johnstone
Today I am comfortable with the consistency we have in our marketing plan we tweak each year to adjust to changes in the market. It's nice to look at my schedule at a glance and know where I am at with my budget and what we've implemented month after month.
Sincerely,
David P. Johnstone
National Sales Manager
(Dave no longer works for WC Cardinal)
The Service Industry/Medical
Institutions and company's who provide a service benefit with Techni-Graphics ability to access their needs, and prepare a plan to fit a specific budget. Autumn Hills Care Center came to Techni-Graphics with a need to fill empty beds. After putting together a first quarter marketing plan which included television, radio and press releases, the beds were filled & a waiting list began. For the following several years, Techni-Graphics continued to brand the new image of Autumn Hills and the care center continues to be voted Best in it's Class by the readership of the local Town Crier Newspaper. Over the years, marketing plans have been fine-tuned to accommodate the facilities' expansions including the new Outpatient Therapy Wing, and it's state-of-the-art private rooms addition. New commercials promoted the new Outpatient Therapy Wing and the advantage of having a wheelchair accessible van to provide free transportation. (Check out the radio samples & billboard pages of this website)Autumn Hill like many other Techni-Graphics clients receive monthly bills that match up with their media schedule. The cost for new projects is always approved up front to avoid unpleasant surprises.
Autumn Hills Care Center
Autumn Hills Care Center, Inc. has been doing business with Techni-Graphics and Ms. Beth Basista since 2002. Prior to this time, while we did advertise, our efforts were not integrated and we experienced mixed results.
After considering several advertising options, we chose Techni-Graphics, Inc. Given a set budget, Techni-Graphics, Inc. developed a long-term marketing plan which included radio, network television, cable television, brochures and press releases. Within just a few months we began to realize results: Our occupancy greatly improved, and our name recognition in the community markedly grew. In fact, probably due to this increased community recognition, the readers of the Tribune Chronicle named Autumn Hills Care Center, Inc. as the area's best nursing home within this same year.
One advantage in choosing Techni-Graphics, Inc. over larger agencies is that you will have one contact. Information shared at a meeting will not be lost as it is communicated to the many individuals who may be working on your account at a larger agency. Another advantage is that you will receive more value for each dollar spent by you on advertising. Techni-Graphics, Inc. provided us with almost twice the advertising for the dollar than we otherwise would have received from a larger agency. With these advantages, it should also be noted that the advertising itself, whether print, radio or video, was of the highest quality in workmanship. Anyone wishing to discuss this with me may call me at 330-652-0190.
Mike Coates, Jr.
After considering several advertising options, we chose Techni-Graphics, Inc. Given a set budget, Techni-Graphics, Inc. developed a long-term marketing plan which included radio, network television, cable television, brochures and press releases. Within just a few months we began to realize results: Our occupancy greatly improved, and our name recognition in the community markedly grew. In fact, probably due to this increased community recognition, the readers of the Tribune Chronicle named Autumn Hills Care Center, Inc. as the area's best nursing home within this same year.
One advantage in choosing Techni-Graphics, Inc. over larger agencies is that you will have one contact. Information shared at a meeting will not be lost as it is communicated to the many individuals who may be working on your account at a larger agency. Another advantage is that you will receive more value for each dollar spent by you on advertising. Techni-Graphics, Inc. provided us with almost twice the advertising for the dollar than we otherwise would have received from a larger agency. With these advantages, it should also be noted that the advertising itself, whether print, radio or video, was of the highest quality in workmanship. Anyone wishing to discuss this with me may call me at 330-652-0190.
Mike Coates, Jr.
Recently, Autumn Hills added a new Outpatient Therapy Wing and purchased a customized state-of-the-art wheel-chair accessible van to provide Free transportation. "I knew the Free Transportation would be appreciated by outpatients, and updated their campaign to get the message out." The plan was enhanced with public relations, newspaper ads and a billboard each including a photo of the new van. The campaign also included a new radio commercial and television support including a television news health sponsorship.
Today persons (45+) living in the Mahoning valley can not only tell you they have heard of Autumn Hills - many can even sing the jingle. "Autumn Hills, for the Quality of Care you Deserve".